Advertising Writing Design Concepts
Jones Soda Co. Campaign
Jones Soda co. Campaign
I designed a campaign for Jones Soda Co targeting adults 35 - 45 because that is an underperforming demographic for Jones Sodas. The project consisted of a creative brief, brand analysis, new microsite page for the company, media plan, three traditional print advertisements, and one non-traditional advertisement.
The course and project taught me valuable skills such as, conceptual problem solving for traditional and emerging media, practical design skills, and the budgeting/strategy that goes into major campaigns.