Advertising IdeaSmithing
Ben & Jerry’s Campaign
Ben & Jerry’s Campaign
I worked with a group of advertising students to create a campaign for Ben & Jerry’s Ice Cream that focused on ice cream being a token of love and affection. We wanted to send the message that Ben & Jerry’s has the super power ability to bring people together and create bonds.
For this campaign, we created a Ben & Jerry’s Ice Cream Social App, where users can find new friends in their area to share a tub of ice cream. Additionally, we designed a line of “World Wide Flavors” that incorporate desserts from all around the globe as Ben & Jerry’s ice cream flavors.
I worked as a designer and strategist in my group, as well as assisted with copy writing. This assignment taught me how to work effectively in a group setting and allowed me to utilize my design skills.